HYARAJUKU is the stagename/business run by Mimi E. (me!)
The name came to be because of Mimi's lifelong admiration and appreciation for Harajuku,
a neighborhood in Japan known for its eccentric fashion and acceptance of expression through it.
HYARAJUKU takes heavy inspiration from the styles of the neighborhood, including gothic
lolita, a fashion subculture with influence from Victorian-era gothic fashion.
A few other favorite sources of inspiration include: FRUiTS magazine,
bunnies, antiques, Cocteau Twins,
crosses, lace, and trad goth fashion.